MINI Clubman.
The other test-drive.
Task.
To convey the driving sensation of the MINI Clubman ('The Other MINI') without a real-life test-drive. Words and pictures alone simply don't do it justice.
Creation.
You can only fully appreciate the driving thrills offered by a MINI Clubman if you experience them first-hand. But you don't necessarily have to get behind the real-life wheel the first-ever gesture-controlled test-drive in German cinemas sees to that. Cinema-goers take their marks in the virtual driving seat and optical sensors ensure that their movements are translated into the movements of the on-screen MINI Clubman. Which guarantees an emotional – and full-bodied – driving experience.
