PACE - Pursuit Across Europe.
The objective.
With PACE - Pursuit Across Europe - BMW is exploring a completely new communication channel by launching an exhilarating racing game online. The virtual race takes place between Lisbon and Prague and is set against a black and white 3D background.
Equipped with the latest BMW models and technologies, players drive through cities and countryside that are seen in a completely new light. Film sequences in the style of Edward Hopper and Film Noir push the mysterious story further and lead seamlessly into driving sequences.
Log-in data.
E-mail: jury@bmw-pace.com
Password: JuryPace
Credits: 50,000
Resulting success.
Users in numerous countries immerse themselves in the BMW brand and product worlds. The game opens up new communication channels for the brand and widens its target group to include a younger audience.
